Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time, instead of the usual chest-thumping demands, they’re being more pragmatic.…
Is out of home being unfairly targeted by ad bans?
Edinburgh Council’s decision to ban ads for polluting categories sparks a heated debate.
UK ad market set to grow by 13% in 2024
Magna’s Global Ad Forecast raised its 2024 expectations following a strong first quarter.
The Trade Desk and Yahoo are locked in a trading dispute with a looming deadline
The Trade Desk and Yahoo are entering the eleventh hour of crisis talks concerning how the latter labels its media inventory in a dispute that could result in the former…
Iris hires former Grey Europe chief as global creative chair
Eduardo Maruri ran Grey Europe. He was also a candidate for Ecuador’s presidency in 2023.
DDB Worldwide promotes Susie Walker to global chief creative operations officer
Walker will report to DDB Worldwide president and global chief creative officer Chaka Sobhani.
AI Briefing: What would Steve Jobs say about Apple’s ambitions for AI?
Decades before the first iPhone, Apple co-founder Steve Jobs expressed his vision for personal computing that seems strikingly similar to current innovations in generative AI. In a 1985 speech, Jobs…